Perry’s Steakhouse & Grille Expands Champion PR Footprint


Perry's Steakhouse & Grille Expands Champion PR Footprint

First award-winning steakhouse adds new markets to successful partnership with Dallas-based agency

Houston, TX ( Perry’s Steakhouse & Grill announced today that it has expanded Champion Management Group LLC public relations services to include several new markets.

Champion has been Perry’s PR partner in Dallas-Fort Worth and Denver for years. Now, Perry’s has added Coral Gables, Florida and the rest of its Texas markets — including San Antonio, Austin and its Houston headquarters — to Champion’s scope of work.

“Our teams have always worked well together and Champion has a proven track record of successfully executing strategic initiatives that align with our goals,” said Lesa Sorrentino, Chief Marketing Officer and Chief Strategy Officer, Perry’s. “Their team also has strong media relationships in these new geographic markets, so we are very pleased to expand our relationship to even more Perry service areas.”

Perry’s has earned a loyal following by perfecting Prime since 1979. Beginning as a small butcher shop, Perry’s has grown into a renowned group of award-winning restaurants featuring USDA Prime beef, table carvings, signature selections, flamboyant desserts and handcrafted cocktails. at his bar. 79. Specialized in a Rare and well made® experience, Perry’s currently operates steakhouses across Texas and in Birmingham, Chicago, Denver, Miami, Nashville and Raleigh. For more information, visit

“We have been honored to work with Lesa and her team at Perry’s for several years, so it means a lot that they have entrusted us with even more Perry markets,” said Principal Champion Ladd Biro. “We look forward to providing the same, if not better, media coverage in these new markets as we have in DFW and Denver. I’m especially excited to add Coral Gables Restaurant to our portfolio, as it’s where I was born and raised!

Founded in 2002, Dallas-based Champion ranks among the nation’s largest and most acclaimed restaurant public relations and digital media agencies, representing premier national brands such as Raising Cane’s Chicken. Fingers, Dickey’s Barbecue Pit, Dog Haus, Fazoli’s, On The Border, Logan’s Roadhouse and Taco John’s. The agency’s client base spans a wide range of industries, including high tech, automotive, consumer products, real estate, and nonprofits. For more information about Champion, including a full list of clients, visit

Brooke Sundermir
Champion management
[email protected]


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